working in retail week 2

I have been working at the liquor store for almost a year now and this first sales/retail type job. Before this I was in the corporate world, working payroll for an oil company. So there are many differences between the two jobs. Interaction with people is a big thing. For the oil company my interaction only was over the phone trying to answer questions people call in and ask for. Where working at the liquor store the interaction is face to face. And the variety of people keeps on surprising me on almost everyday I work. We have people like doctors and CEO's to people who are looking for anything they can get with the change they have. Another thing that has surprised me is the relationships that are built with the customers. In many cases I can't tell you anyone’s name but know what they drink, know if their kids are in town visiting, know what type of job they have, know the car they drive, and know they area they live in. It’s just amazing to me to how much I've been able to learn about how to interact with so many kinds of people over this last year. The difference between my payroll job is for the most part I was talking to the same person day in and day out. 

Convincing the boss week 1

I’ve been talking with my boss a little about trying to do some things to promote the store. I’ve started with little things like having business cards on the counter for customers to have access to. I have reminded him a few times about the business cards but he tells me that he already has some and just keeps forgetting to bring them from his office. It has been a few months now and still no business cards. The boss is a great guy who I love working for, its just he doesn’t like to spend money on things. And I wish I knew of a better way to convince him that spending money on little things can have a large return for the store. His store has been in his family for like 30 years. And I see it as a secret in Edmond. People come into the store all the time talking about how they have not heard of our store before. Or talk about how much lower our prices are compared to anywhere else in town. So I guess I'm asking for ways to convince him to let me help get the secret out.